AI Insights · Timothy · January 2023
Top 5 Beauty Retail Apps on iOS in the UK - Q4 2022
Discover the performance of the leading beauty retail apps on iOS in the UK during Q4 2022, with insights on downloads, active users, and more from Sensor Tower.
In the fourth quarter of 2022, the top beauty retail apps on iOS in the United Kingdom exhibited diverse trends in downloads and active user engagement. Here's a closer look at the performance of the leading apps according to Sensor Tower data.
LOOKFANTASTIC: Beauty & Makeup saw a notable increase in weekly downloads, peaking at around 25.7K in the week of November 21. Active users also increased steadily, reaching a high of approximately 65K in the same week. However, the app's weekly downloads gradually decreased towards the end of December, settling at around 8K.
Feelunique: Limitless Beauty experienced a significant surge in weekly downloads in mid-October, peaking at roughly 26.7K. Active users followed a similar trend, reaching nearly 46K by the end of December. The app's weekly downloads fluctuated throughout the quarter, ending with a high of about 20.2K in the final week of December.
Superdrug - Beauty and Health maintained a consistent download rate, with a peak of approximately 15.4K in the first week of November. Active users also showed consistent engagement, with a peak of around 41K in the same week. Downloads remained stable towards the end of the quarter, hovering around 12.6K in the last week of December.
BEAUTY BAY demonstrated a steady rise in weekly downloads, reaching about 7.2K in the week of November 21. Active users increased accordingly, peaking at nearly 34K in the same week. The app's downloads saw a slight decline towards the end of December, with approximately 5.1K in the final week.
Cult Beauty: Beauty & Makeup saw its weekly downloads peak at around 7K in early December. Active users also grew steadily, reaching a high of approximately 19.6K in the same week. The app's downloads remained relatively stable towards the end of the quarter, with about 5.3K in the last week of December.
These insights highlight the varying trends and engagement levels of the top beauty retail apps on iOS in the UK during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.
